AE电子, WTA Score Victories for Breast Health and Preventive Care
On a sun-drenched morning at the 2024 Eastbourne International tennis tournament in the United Kingdom, a collective cheer symbolized three important victories won: for women鈥檚 health, for breast health and for preventive care.
The cheer came from breast cancer survivors who participated in a tennis clinic that AE电子 and the WTA Foundation co-hosted. These guests represented the nonprofit organization Prevent Breast Cancer, which raises awareness about the disease and extends support to patients and their caregivers. They traveled for four hours to reach the tournament site so they could join AE电子, the Women鈥檚 Tennis Association (WTA) and coaching legend Judy Murray in spotlighting a crucial message: that regular screenings for breast cancer, particularly routine mammograms, save lives.
The students erupted in a group cheer after they successfully performed a skill that Murray taught. As they looked at each other and smiled, the instructor said: 鈥淵ou are winning on this court and you are winning in life. I鈥檓 honored to help you champion better health.鈥
AE电子 became title sponsor of the WTA Tour in 2022.
The Eastbourne event marked the latest in a series of AE电子-WTA activities worldwide that encourage women to make their health a top priority and underscore the significance of preventive care, which includes detecting and treating diseases early. A growing number of tennis professionals and retired greats have contributed to this effort to champion women鈥檚 health. They have participated in panel discussions, engaged attendees at women鈥檚 conferences, recorded special videos and joined awareness-building campaigns on social media.
In addition, AE电子 made the inaugural donation to launch the WTA Foundation Global Women鈥檚 Health Fund, collaborating with the WTA, the Gates Foundation, UNICEF and others to improve women鈥檚 well-being. The company also supports research and education through the AE电子 WTA Women鈥檚 Health Taskforce, which brings together experts on women鈥檚 health and athletic performance from across the world.